Written by: MLK Construction
April 15, 2013

The 8 basic principles of roofing integrity that are the basis of the BBB guidelines are, in my opinion, just common sense in any business transaction.


1. Build Trust
Establish and maintain a positive track record in the marketplace.

2. Advertise Honestly
Adhere to established standards of advertising and selling.

3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honor Promises
Abide by all written agreements and verbal representations.

6. Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.

7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

8. Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.


This is how anybody wants to be treated in their day to day operations with any small or big business.

Unfortunately, not every business or individual abides by these guidelines. Especially in the storm restoration field. Business & Homeowners that have experienced storm damage or are just having to make updates to their property should verify a business with the better business bureau in my opinion. This give a form of credibility to businesses that have been established in their industry VS fly by night companies.

Most companies abide by these general principles of good business practices, but it is the few that don’t that leave distrust in the industry. Our company strives to treat every customer like they are a part of our family.

As a small business it is a little easier to stay in touch with your customers and make sure everyone associated with our company conducts themselves accordingly. As companies grow sometimes they move away from the general principles that they started with, that made them a great company to begin with.

I would implore all property owners to do a little research on a company. Not all websites that you may see that offer reviews for a company are verified, nor are reputable. In my opinion the BBB is one of the only that I am aware of that you can get independent information. If you have a problem with a business and make a complaint it is documented. That company is contacted by the BBB and correspondents of that complaint are documented and put for public viewing.

The BBB also sends out email alerts and other publications warning consumers of potential scams and gives tips on how to find a business that is trustworthy in their industry. Below are a few links of the most recent publications that effect our roofing industry.

BBB Warns Consumers About Charity Scams, Contractor Ripoffs After Storms

Roofer Glenn Jessen, Fined Millions In Colorado, Now Does Roofing Work In Missouri, BBB Warns

BBB Expels 2 Firms For Accreditation Violations


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